Stewards of the Land : Caring for the Land
California’s wine-grape growers are committed to making sure their growing practices are mindful of the environment, resources and people that support the state’s vineyards. Being responsible about the way they do business is the right thing to do, and it also produces superior grapes.
Sustainability
Fulfilling the needs of today without jeopardizing the needs of the future.
What is Sustainability?
Sustainability is a word that is often used and even more often misunderstood. For California’s wine-grape growers, sustainability means growing grapes and making wine in a way that is environmentally sensitive, socially responsible and economically feasible. It means preserving and enhancing agricultural land, but it also means treating employees fairly, being mindful of neighbors and communities, and doing so in a way that makes sense from a business standpoint. It means being a steward of natural and human resources.
Sustainable winegrowing ensures that future generations will not be negatively impacted by the way we act today.
And because farming sustainably makes for healthier vineyards and grapevines, it also makes for higher quality, better-tasting wine.
